Today, I want to share some of my passion with you. It's a little longer and heady than my typical emails, but it means a lot to me that you read it (if you're up for it, of course). What's in a name? The name Spring Owls didn't just come from out of the blue sky above. Nope, it's very intentional. It came from the questions: Why? and Who? ...Why do I do what I do? and who am I? The word "Spring" is associated with rebirth, potential, and possibility (perhaps even hope). I think it's safe to say that we're ready to start the next chapter of our lives, with a focused passion in our eyes and hope in our pockets. Now the word "Owls" is connected to all kinds of lore, but I'm most inspired by the ones about wisdom. I'm unsure who said it first, but here's paraphrase of something I try to live by: "those that learn from their mistakes are smart; those that learn from the mistakes of others are wise" (I suppose this also applies to successes). I'm not just a musician and honestly never fit well into the stereotype. I'm a dreamer and innovator fueled by...well... "Spring" and "Owls". The sum of my ambition is all about positively impacting the world. Music does some of that work, but taking action away from songs is important to my goals. "Now What?" askes the owl... We live within a society that puts plastic straws and bags in our hands without hesitation--a culture of thoughtless waste and use. Culture perpetuates it as normal, but it can be easy to forget that we create culture. It's not normal to pollute. We inherently know it's a recipe for disaster...billions of individuals using something once or twice before tossing it into a dumpster or, even worse, the ground. If something is so bad, why do people continue to do it? Arguably, "profitability" and "convenience" dictate most of what culture says is okay. It's human nature to be biased toward things that feel good. Eco-friendly lifestyles take a lot of effort and are often more expensive to maintain. The system is setup for waste not reuse. This is the beginning of our new chapter at Spring Owls: Spring Owls products will be eco-friendly forever. Spring Owls will always source from the highest eco-friendly materials available. Spring Owls will continue to write and produce music supported by integrity and genuine creative expression. Spring Owls will always put equally high effort into products as our music. Spring Owls will continue to seek out new mays to make the eco-lifestyle convenient. Hope you have a great day. Sending you my love. May we be the neighbors we hope to meet. Jesse | Spring Owls P.S. If you don't want to miss special deal and private news, then subscribe to the official newsletter: http://bit.ly/sci-fi-folk